Like New Year’s eve, Super Bowl is also associated with a lot of drinking games and excessive partying. A record number of Americans are Super Bowl fans and for a lot of them, Super Bowl celebrations and alcohol go hand-in-hand. As a consequence, drunk driving takes place during and after the game. In an attempt to keep a check on drunk driving and prevent the number of casualties, Tostitos has come up with an interesting solution.
Tostitos, in partnership with Mothers Against Drunk Driving (MADD) and Uber, has launched limited edition party-safe bags for the upcoming Super Bowl games in February 2017. These bags will have a LED sensor, which will be able to detect alcohol on a person’s breath.
Once detected, LED lights in the bag will turn red and form a steering wheel, as well as flash a message stating, “Don’t drink and drive,” along with an Uber code. If anyone realizes that he or she is too drunk, they can redeem the code and get a discount of $10 for their Uber ride.
Super Bowl Sunday, set to take place on Feb. 5, 2017, will have these limited edition bags which Tostitos is launching in partnership with Goodby Silverstein & Partners (GS&P). Available across retail chains in the country, it is estimated that around 25,000 football fans are going to be benefited by this endeavor.
Sam Luchini, creative director at GS&P stated that the bag was first developed with a basic design and then scaled up. This was done to retain its alcohol-detection function and its aesthetic appeal.
Drunk driving is disturbingly commonplace in the United States. According to the Centers for Disease Control and Prevention (CDC), in 2014, nearly 10,000 people lost their lives to alcohol-impaired driving crashes, accounting for about 31 percent of all traffic-related deaths. Most people driving under the influence of alcohol hardly bother about the existing laws against drunk driving.
According to the National Highway Traffic Safety Administration (NHTSA), in 2014, at least 45 people were killed as a result of drunk driving on a Super Bowl Sunday. This number represented half of the traffic-related deaths for that particular day.
Risk of accidents higher due to poor decision-making abilities
Alcohol is a major cause of impaired decision-making abilities, which can especially be dangerous when driving under influence. Indulging in drinking above the specified limits and driving subsequently can lead to road crashes. A person with a blood alcohol content (BAC) of 0.10, or greater, is seven times more likely to have a fatal motor crash than someone who has not consumed alcohol at all. This increases remarkably to about 25 times among drunk drivers with a BAC of 0.15 or greater.
Despite drinking within the specified legal limits (a BAC of 0.04), a 160-pound person who has drunk two beers within an hour is 1.4 times more likely to get involved in a crash than someone who is sober.
Getting rid of alcohol addiction
Some people who become dependent on alcohol don’t stop driving even when they know that there is a substantial risk involved. In such cases, it is imperative to seek professional help to treat alcohol addiction.
If you are addicted to alcohol, you can contact the Alcohol Addiction Helpline of California to know about the best alcohol addiction treatment centers in California. Call at our 24/7 helpline number 855-980-1715 to get immediate assistance. You may also chat online with our executives to find out more details about alcohol rehab centers in California.